Category: Graphic Design

Over 125 years of cycling, re-energized.

   

The iconic American bike manufacturer Schwinn, recently teamed-up with brand powerhouse Manual to update their identity. Borrowing one over 125 years of Schwinn history, Manual “reconceptualized and simplified” the iconic Schwinn “Star” of the companies logo. The comprehensive identity makeover included the introduction of two new typefaces that help recall Schwinn’s past, playful illustrations and […]

Read more

“Design is seen as a hobby in many cultures of color.” – Ritesh Gupta, the founder of Useful School

    

Ritesh Gupta is a self-taught anomaly in the advertising and design world. With a pedigree of work that includes Wieden + Kennedy creative and two Shark Tank ventures Gupta is a shining example for up and coming creatives. Gupta is a bold supporter of long-needed leadership of cultivating a more diverse sector of practitioners in […]

Read more